Content strategy for video
These talks explore how to apply content strategy to video, from creation to publication. Our speakers will talk about the whys and hows of video content.
The “classic” content provider and the technological shift
The "classic" content provider is the television. And with today's multiple domains - the technological shift - this model is changing. And it's changing rapidly.
Businesses must experiment with new forms of interactive narration and communication, and that means new technological possibilities. How can we create good content for any time, anywhere and any device?
We'll explore how this technological shift impacts how we produce, present and deliver content to our users, i.e. how we engage the conversation with them. We'll discuss how content strategy can put shape onto these fluid fields of content, technology, and interaction design.
What you’ll learn
- How technology has changed content consumption
- How to engage users on multiple devices
- How to apply content strategy to interactive narration
- Time:
- 2:20–3:00 PM, Tuesday 6 September
- Room:
- Miles Room, Mermaid Conference Centre
Topic: Content strategy for video →
Benjamin Fischer
Head of new media technologies at ARTE Strasbourg, design and communication professional.
Content Strategy Goes to the Movies
Content is more than words. A proliferation of always-connected devices means that content has ballooned into a vastly richer experience than even five years ago.
How can businesses take advantage of this seismic rich-media shift? Especially when nobody on staff has a video camera, or the foggiest idea about making movies?
We'll investigate web video, from You Tube to in-house production, and discuss why you should produce video content at all, and how to do it effectively.
What you’ll learn
- How people are consuming content and the landscape of web video.
- How and when web videos can be effective.
- How to create great online videos.
- Time:
- 3:10–3:30 PM, Tuesday 6 September
- Room:
- Auditorium, Mermaid Conference Centre
Topic: Content strategy for video →
John Ryan
Melburnian content strategist, Director of Sitegeist, former managing editor of lonelyplanet.com.
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