Context

Contextually relevant content strategies

Content without context is useless. Content works best when it accounts for user behaviors, situations and the world around them. But how can it do that?

We’ll discuss the methods of context analysis: Personal-Behavioral Context, Personal-Situational Context, and Ambient Factors, and we’ll learn how to implement this research, to create the basis for a context-rich content strategy.

What you’ll learn

1. Why context is essential to content strategy.
2. How to integrate context analysis into your content strategy.
3. The methods of context analysis.

Topic: Context →

Gamification and content strategy

What do games have to do with content strategy? With business? More than you think.

Gamification is the use of game design, dynamics and mechanics (in non-gaming applications) to improve customer engagement, brand awareness and brand loyalty. Progressive companies are gamifying their websites and business applications and they’ve seen increased customer participation and employee productivity.

We’ll explore Gamification: who’s using it and how, what it means for our industry, and how to implement gamification into existing content strategy and design processes.

Are you game?

What you’ll learn

1. What gamification means and its impact on content strategy.
2. How gamifying your website could increase return visits by over 20%.
3. How participation using game mechanics is improves your web presence.

Topic: Context →

How content strategy supports learning

We learn things every day, often without thinking about it. We explore, interact with each other and share ideas as we make decisions online.

Learning is at the heart of user experience; it’s behind almost all of the web's transactions, from ordering a book to booking a flight. And content is at the heart of learning.

We’ll look at research from the fields of psychology and education to better understand the learning process. Then we’ll delve into how we can turn this insight into practical design and content strategies.

What you’ll learn

1. What learning has to do with user experience.
2. The six stages of learning.
3. How to apply learning to design and content strategy.

Topic: Context →