Melissa developed the methodology that Brain Traffic, a leading content strategy consultancy, uses for clients across industries. As Vice President of content strategy she leads a team that tackles all kinds of messy content problems for all kinds of businesses. Melissa’s first foray into content was as a journalist, and in 1993 on her first interactive project, she fell in love with communications strategy. Today she’s an authority on how to incorporate digital content into organisations’ overarching communications strategy. She writes about the industry in articles like It’s time for content strategy and I Content Strategize, Therefore I Am, and her methodologies are featured in books from Webmastering for Dummies (2000) to Content Strategy for the Web (2009).
Content strategy methodology: a DIY project Topic: Content strategy technique camp 9:50–10:10 AM Mon 5 Sep, Auditorium, Mermaid Conference Centre
The scoop on Melissa
“Today, content is one of the most important business assets in the world.”