Colleen has led interactive strategy projects for Fortune 500 companies such as InterContinental Hotels Group and Cingular Wireless (now AT&T) as well as for Centers for Disease Control and Prevention, the most trusted government agency in the United States. A 13-year veteran of the interactive industry, she has presented around the world about content strategy, user experience, and interactive marketing. She founded the boutique consultancy, Content Science and is the author of Clout: The Art and Science of Influential Web Content in which she shares principles for compelling web content.
Climb to Clout: Principles & Evaluation for Influential Web Content 8:30–12:00 PM Wed 7 Sep, Thompson Room, IET London Savoy Place
The scoop on Colleen
“Manipulation happens when you focus too much on form and not enough on substance.”