Kristina is one of content strategy’s most vocal advocates. She founded Brain Traffic, a leading content strategy consultancy based in Minneapolis, Minnesota.
She wrote The Discipline of Content Strategy for A List Apart, which challenged the web industry to take responsibility for content, followed by the discipline’s defining book, Content Strategy for the Web. She founded Confab, the content strategy conference in Minneapolis, and speaks at conferences around the world, including Web 2.0 Expo, An Event Apart, Future of Web Design, and Webstock.
Kristina will be moderating a panel of experts to close the conference, so get your questions ready.
The content strategy panel extraordinaire Topic: Business models for content 4:00–4:50 PM Tue 6 Sep, Auditorium, Mermaid Conference Centre
The scoop on Kristina
“Stop pretending content is somebody else’s problem. Take up the torch for content strategy.”