Margot is principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. She works with retailers, universities, and non-profits, helping them convey strong and compelling messages that are both on-brand and customer-centric.
Margot participated in the inaugural Content Strategy Consortium in 2009, and she’s spoken at SXSW Interactive, Web 2.0 Expo, Gilbane, Web Content Chicago, and many regional events across the US. You’ll know Margot from her article The Case for Content Strategy—Motown Style and her SXSW presentation featuring home-made cookies.
First things first: message matters Topic: Content strategy technique camp 10:20–10:40 AM Mon 5 Sep, Auditorium, Mermaid Conference Centre
The scoop on Margot
“When did a clear plan and concrete communication goals become nice-to-haves?”