Speakers

Content Strategy Forum 2011 featured 38 speakers who shocked and amazed. Meet them (and watch the videos).

Headline speakers

Gerry McGovern

Gerry McGovern headshot

CEO of Customer Carewords, author, consultant, and web content pioneer.

“The customer isn’t just king anymore. The customer is dictator.”

about Gerry →

Karen McGrane

Karen McGrane headshot

Senior Partner at Bond Art + Science, lecturer, content strategist, and Renaissance woman.

“The hardest UX job in the world is trying to change the culture within an entrenched, traditional business.”

about Karen →

Single-track speakers

Margot Bloomstein

Margot Bloomstein headshot

Principal of Appropriate, Inc., brand and content strategist, featured speaker at SXSWi and Web 2.0 Expo.

“When did a clear plan and concrete communication goals become nice-to-haves?”

about Margot →

Kristina Halvorson

Kristina Halvorson headshot

CEO and founder of Brain Traffic, author, storyteller, and content strategy evangelist.

“Stop pretending content is somebody else’s problem. Take up the torch for content strategy.”

about Kristina →

Richard Ingram

Richard Ingram headshot

Partner at ingserv, diagrammer extraordinaire, and content strategy advocate.

“Practitioners of web content strategy come from a multitude of different backgrounds.”

about Richard →

Erin Kissane

Erin Kissane headshot

Writer, content strategist, and former lead editor at A List Apart. Author, The Elements of Content Strategy.

“Content isn’t free. If it’s good, it’s very expensive to make.”

about Erin →

Melissa Rach

Melissa Rach headshot

Vice President of content strategy at Brain Traffic, methodology maestro, information architect, and communications strategist.

“Today, content is one of the most important business assets in the world.”

about Melissa →

Eric Reiss

Eric Reiss headshot

CEO of FatDUX, EuroIA conference chair, author, designer and information architect.

“Eliminate anything that only exists to satisfy the internal politics of the site owner.”

about Eric →

Des Traynor

Des Traynor headshot

User experience design lead at Intercom, lecturer, writer, developer, and strategist.

“You know what they call a content driven site without any good content? A load of bollox.”

about Des →

Lisa Welchman

Lisa Welchman headshot

Web governance pioneer, Founding Partner at WelchmanPierpoint, agent of change, and web therapist.

“Websites fall into disrepair when organizations’ management practices don’t fit the 21st century.”

about Lisa →

Breakout speakers

Rick Allen

Rick Allen headshot

Principal of ePublish Media, content strategist for universities, analytics specialist.

“Without context, our data is meaningless.”

about Rick →

Relly Annett-Baker

Relly Annett-Baker headshot

Writer, content strategist, co-founder of Supernice Studio.

“The web-maker-happeners are important to content strategy.”

about Relly →

Martin Belam

Martin Belam headshot

Lead UXer at The Guardian, editor for FUMSI, and co-organiser of London IA.

“News orgs. have to deliver a higher level of customer service than ever before.”

about Martin →

Anne Caborn

Anne Caborn headshot

Content development specialist, co-founder of CDA, trainer and lecturer.

“Content doesn’t just happen.”

about Anne →

Ove Dalen

Ove Dalen headshot

Consultant at Netlife Research, content advocate, and author.

“Put your website on a diet.”

about Ove →

Sophie Dennis

Sophie Dennis headshot

Creative Director of Cayenne, web designer, and strategist.

“The design process is all about refining, improving, polishing and adjusting.”

about Sophie →

Daniel Eizans

Daniel Eizans headshot

Digital strategist at Team Detroit, content strategist, and writer.

“Content without context is useless.”

about Daniel →

Benjamin Fischer

Benjamin Fischer headshot

Head of new media technologies at ARTE Strasbourg, design and communication professional.

“Businesses must experiment with new forms of interactive narration and communication.”

about Benjamin →

Cleve Gibbon

Cleve Gibbon headshot

CTO of Cognifide, content management expert, and marketer.

“Launching a website is easy. Delivering a content publishing platform is not.”

about Cleve →

Marko Hurst

Marko Hurst headshot

Content Strategy Director at HUGE, measurement expert, and author.

“The practice of web analytics is both art & science, just heavily weighted in science.”

about Marko →

Lise Janody

Lise Janody headshot

Founder of Dot-Connection, content strategist for large, multi-language websites.

“Effective localisation requires balance and compromise.”

about Lise →

Cory-Ann Joseph

Cory-Ann Joseph headshot

Content strategist at iQ Content, marketing specialist, and poker player.

“Effective UX design requires deeper involvement with the organisation than just the website.”

about Cory-Ann →

Kate Kenyon

Kate Kenyon headshot

E-commerce content expert, content strategist for Expedia, and gardener.

“Your CMS should work for your content strategy, not against it.”

about Kate →

Elizabeth McGuane

Elizabeth McGuane headshot

Lead content strategist at LBi London, writer, and editor.

“The lone wolf content strategist is in the past. Let’s teach, learn & design as a team.”

about Elizabeth →

Lisa Moore

Lisa Moore headshot

Principal of Writebyte, content and editorial strategist, chair of the UK Content Strategy Association.

“Content strategists need to come to grips with the agile approach.”

about Lisa →

Charlie Peverett

Charlie Peverett headshot

Content strategist at iCrossing, online journalist, and editor.

“Measure content’s success in terms of how happy you make your users.”

about Charlie →

Diana Railton

Diana Railton headshot

Founder of DRCC, specialist in corporate communications and content strategy.

“Never before have organisations needed to plan and manage their content so carefully.”

about Diana →

John Ryan

John Ryan headshot

Melburnian content strategist, Director of Sitegeist, former managing editor of lonelyplanet.com.

“How can businesses take advantage of the shift to rich-media?”

about John →

Corinne Schmid

Corinne Schmid headshot

Marketer at OpenText, enterprise CMS expert, and blogger.

“Integrating game dynamics into your website, application, or campaign can drive participation.”

about Corinne →

Tyler Tate

Tyler Tate headshot

User experience lead at TwigKit, search expert, CSS maestro.

“Learning is at the heart of user experience.”

about Tyler →

Catherine Toole

Catherine Toole headshot

CEO of Sticky Content, web content specialist, trainer for Econsultancy and Nielsen Norman Group.

“Use a small content project with clear ROI to build a business case for content strategy.”

about Catherine →

Noz Urbina

Noz Urbina headshot

Senior Consultant at Mekon, XML expert, and management consultant.

“Product and marketing content are often at odds.”

about Noz →

Irene Walker

Irene Walker headshot

Content strategist at August Sun Projects, lover of communication and design.

“Accessibility is a vital component of good content.”

about Irene →

Workshop speakers

John Alderman

John Alderman headshot

Creative director at the The Barbarian Group, author of New York Times “Notable Book” and communication specialist

“What happens when sharing, especially on the internet’s massive scale, is also stealing?”

about John →

Ida Hakola

Ida Hakola headshot

Founding partner of Vapa Media, Finland's first content strategy agency, digital strategist, and writer.

“Companies should aim to be one of the good guys, by communicating openly online.”

about Ida →

Ilona Hiila

Ilona Hiila headshot

Founding partner of Vapa Media, Finland's first content strategy agency, digital strategist, and writer.

“If we want better web content, we need to create better technologies.”

about Ilona →

Colleen Jones

Colleen Jones headshot

Principal of Content Science, interactive industry veteran, author of Clout: The Art and Science of Influential Web Content.

“Manipulation happens when you focus too much on form and not enough on substance.”

about Colleen →

Martha Rotter

Martha Rotter headshot

Freelance digital strategist, lecturer at National College Ireland and former Microsoft Technical Evangelist.

“In publishing, there is only the concept of the deadline, which is gospel. You stay until it’s published.”

about Martha →